Company: Beem
Industry: Fintech
The Gift of Choice: Reaching 17 Million Australian Gift Card Shoppers
Beem is a highly-rated, homegrown Australian digital wallet used by over 3 million people to instantly pay, split, and request money. To date, the app has processed over $6B in transactions. We launched a digital gift card feature targeting 17 million potential Australian purchasers, offering 80+ retailers and a unique, highly personalized 'unwrapping' experience—complete with digital scratch-cards and custom animations—to make digital gifting feel truly personal.
Strategic Goal &Market Opportunity
The successful launch of the Gift Card feature secured a new revenue stream and established the Beem Wallet as a platform for thoughtful giving. By prioritizing user delight and emotional value, we achieved the following:
- New Revenue Streams: Secured an immediate revenue channel and laid the groundwork for recurring revenue opportunities.
- User Retention: Re-engaged existing users to drive an increase in Monthly Active Users (MAU).
- Market Differentiation: Positioned Beem as a premium alternative by capitalizing on the 63% of Australians who prefer digital over plastic cards.
- Strategic Timing: Executed a high-impact launch to capture the crucial Christmas peak spending period.
The Sender Experience
Purchase & Personalisation
Maximizing user confidence in sending a thoughtful gift.
Users can choose from 80+ retailers and personalize their gifts with custom messages and stickers. To build trust, the design features a full live preview, allowing senders to experience the final digital card and the 'unwrapping' animation exactly as the recipient would
The Delivery Experience
Sharing the Card
Turning digital delivery into a delightful, tangible event.
We designed a unique 'gifting experience' featuring custom animations and our signature digital scratch-card unwrapping. To ensure maximum reach, delivery was enabled via text message, email, and a printable version for in-person gifting.
The Recipient Experience
Storing the card
I designed a secure, effortless redemption experience that enables recipients to store gift cards directly in the Beem wallet. By featuring seamless options for scanning barcodes in-store or copying card numbers for online use, the design ensures the gift is as easy to spend as it was to receive.
Maximizing Thoughtfulness
To boost purchase initiation and completion rates, I addressed key pain points revealed during research. The final MVP design ensures users can:
- Preview the experience: Access a live preview of the card and unwrapping animation at multiple touchpoints before payment.
- Personalize creatively: Utilize flexible customization tools to increase emotional value and purchase intent.
- Redeem effortlessly: Store cards directly in-wallet, removing the need to manually track card details.
- Maximize utility: Use or gift the card across a wide range of digital and physical use cases.
Joanna Hasse
Company: Beem
Industry: Fintech
The Gift of Choice: Reaching 17 Million Australian Gift Card Shoppers
Beem is a highly-rated, homegrown Australian digital wallet used by over 3 million people to instantly pay, split, and request money. To date, the app has processed over $6B in transactions. We launched a digital gift card feature targeting 17 million potential Australian purchasers, offering 80+ retailers and a unique, highly personalized 'unwrapping' experience—complete with digital scratch-cards and custom animations—to make digital gifting feel truly personal.
10:42
slide to pay
Happy Birthday Sam!Enjoy your special day
preview
$50 Google Play gift card
10:42
slide to pay
Mery X-Mas!Ho Ho Ho!
preview
$50 Google Play gift card
10:42
slide to pay
Happy Birthday Boo!Enjoy your special day
preview
$100 Ebay gift card
10:42
slide to pay
Congrats You Dog!Happy Promotion Day!
preview
$100 Amazon gift card
Strategic Goal &Market Opportunity
The successful launch of the Gift Card feature secured a new revenue stream and established the Beem Wallet as a platform for thoughtful giving. By prioritizing user delight and emotional value, we achieved the following:
- New Revenue Streams: Secured an immediate revenue channel and laid the groundwork for recurring revenue opportunities.
- User Retention: Re-engaged existing users to drive an increase in Monthly Active Users (MAU).
- Market Differentiation: Positioned Beem as a premium alternative by capitalizing on the 63% of Australians who prefer digital over plastic cards.
- Strategic Timing: Executed a high-impact launch to capture the crucial Christmas peak spending period.
The Sender Experience
Purchase & Personalisation
Maximizing user confidence in sending a thoughtful gift.
Users can choose from 80+ retailers and personalize their gifts with custom messages and stickers. To build trust, the design features a full live preview, allowing senders to experience the final digital card and the 'unwrapping' animation exactly as the recipient would
The Delivery Experience
Sharing the Card
Turning digital delivery into a delightful, tangible event.
We designed a unique 'gifting experience' featuring custom animations and our signature digital scratch-card unwrapping. To ensure maximum reach, delivery was enabled via text message, email, and a printable version for in-person gifting.
The Recipient Experience
Storing the card
I designed a secure, effortless redemption experience that enables recipients to store gift cards directly in the Beem wallet. By featuring seamless options for scanning barcodes in-store or copying card numbers for online use, the design ensures the gift is as easy to spend as it was to receive.
Maximizing Thoughtfulness
To boost purchase initiation and completion rates, I addressed key pain points revealed during research. The final MVP design ensures users can:
- Preview the experience: Access a live preview of the card and unwrapping animation at multiple touchpoints before payment.
- Personalize creatively: Utilize flexible customization tools to increase emotional value and purchase intent.
- Redeem effortlessly: Store cards directly in-wallet, removing the need to manually track card details.
- Maximize utility: Use or gift the card across a wide range of digital and physical use cases.
Joanna Hasse
Company: Beem
Industry: Fintech
The Gift of Choice: Reaching 17 Million Australian Gift Card Shoppers
Beem is a highly-rated, homegrown Australian digital wallet used by over 3 million people to instantly pay, split, and request money. To date, the app has processed over $6B in transactions. We launched a digital gift card feature targeting 17 million potential Australian purchasers, offering 80+ retailers and a unique, highly personalized 'unwrapping' experience—complete with digital scratch-cards and custom animations—to make digital gifting feel truly personal.
10:42
slide to pay
Happy Birthday Sam!Enjoy your special day
preview
$50 Google Play gift card
10:42
slide to pay
Mery X-Mas!Ho Ho Ho!
preview
$50 Google Play gift card
10:42
slide to pay
Happy Birthday Boo!Enjoy your special day
preview
$100 Ebay gift card
10:42
slide to pay
Congrats You Dog!Happy Promotion Day!
preview
$100 Amazon gift card
Strategic Goal &Market Opportunity
The successful launch of the Gift Card feature secured a new revenue stream and established the Beem Wallet as a platform for thoughtful giving. By prioritizing user delight and emotional value, we achieved the following:
- New Revenue Streams: Secured an immediate revenue channel and laid the groundwork for recurring revenue opportunities.
- User Retention: Re-engaged existing users to drive an increase in Monthly Active Users (MAU).
- Market Differentiation: Positioned Beem as a premium alternative by capitalizing on the 63% of Australians who prefer digital over plastic cards.
- Strategic Timing: Executed a high-impact launch to capture the crucial Christmas peak spending period.
The Sender Experience
Purchase & Personalisation
Users can choose from 80+ retailers and personalize their gifts with custom messages and stickers. To build trust, the design features a full live preview, allowing senders to experience the final digital card and 'unwrapping' animation exactly as the recipient would. This seamless purchase flow maximizes user confidence in sending a thoughtful gift.
The Delivery Experience
Sharing the Card
Turning digital delivery into a delightful, tangible event.
We designed a unique 'gifting experience' featuring custom animations and our signature digital scratch-card unwrapping. To ensure maximum reach, delivery was enabled via text message, email, and a printable version for in-person gifting.
The Recipient Experience
Storing the card
I designed a secure, effortless redemption experience that enables recipients to store gift cards directly in the Beem wallet. By featuring seamless options for scanning barcodes in-store or copying card numbers for online use, the design ensures the gift is as easy to spend as it was to receive.
Maximizing Thoughtfulness
To boost purchase initiation and completion rates, I addressed key pain points revealed during research. The final MVP design ensures users can:
- Preview the experience: Access a live preview of the card and unwrapping animation at multiple touchpoints before payment.
- Personalize creatively: Utilize flexible customization tools to increase emotional value and purchase intent.
- Redeem effortlessly: Store cards directly in-wallet, removing the need to manually track card details.
- Maximize utility: Use or gift the card across a wide range of digital and physical use cases.
Joanna Hasse