Company: YouTube

Industry: IT

Redesigning How Creators Grow on YouTube

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The Channel Page is one of YouTube's most important surfaces for creator growth — where creators turn viewers into subscribers and members. I collaborated with a UX researcher to validate the optimal interaction pattern and designed the scalable action system that shipped in early 2026, while also shaping a longer-term concept vision for how the Channel Page could deepen the relationship between creators and their audience. Full case study details are protected under NDA.ails are protected under NDA.

Joanna Hasse

Company: YouTube

Industry: IT

Redesigning How Creators Grow on YouTube

  • Visit community

    Visit store

    The Channel Page is one of YouTube's most important surfaces for creator growth — where creators turn viewers into subscribers and members. I collaborated with a UX researcher to validate the optimal interaction pattern and designed the scalable action system that shipped in early 2026, while also shaping a longer-term concept vision for how the Channel Page could deepen the relationship between creators and their audience. Full case study details are protected under NDA.

Joanna Hasse

Company: YouTube

Industry: IT

Redesigning How Creators Grow on YouTube

  • Visit community

    Visit store

    The Channel Page is one of YouTube's most important surfaces for creator growth — where creators turn viewers into subscribers and members. I collaborated with a UX researcher to validate the optimal interaction pattern and designed the scalable action system that shipped in early 2026, while also shaping a longer-term concept vision for how the Channel Page could deepen the relationship between creators and their audience. Full case study details are protected under NDA.

Joanna Hasse