Company: YouTube

Industry: IT

Redesigning How Creators Grow on YouTube

9:41

9:41

The Channel Page is one of YouTube's most important surfaces for creator growth — where creators turn viewers into subscribers and members. I collaborated with a UX researcher to validate the optimal interaction pattern and designed the scalable action system that shipped in early 2026, while also shaping a longer-term concept vision for how the Channel Page could deepen the relationship between creators and their audience. Full case study details are protected under NDA.

Joanna Hasse

Company: YouTube

Industry: IT

Redesigning How Creators Grow on YouTube

  • 9:41

    9:41

    The Channel Page is one of YouTube's most important surfaces for creator growth — where creators turn viewers into subscribers and members. I collaborated with a UX researcher to validate the optimal interaction pattern and designed the scalable action system that shipped in early 2026, while also shaping a longer-term concept vision for how the Channel Page could deepen the relationship between creators and their audience. Full case study details are protected under NDA.

Joanna Hasse

Company: YouTube

Industry: IT

Redesigning How Creators Grow on YouTube

  • 9:41

    9:41

    The Channel Page is one of YouTube's most important surfaces for creator growth — where creators turn viewers into subscribers and members. I collaborated with a UX researcher to validate the optimal interaction pattern and designed the scalable action system that shipped in early 2026, while also shaping a longer-term concept vision for how the Channel Page could deepen the relationship between creators and their audience. Full case study details are protected under NDA.

Joanna Hasse